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Business & Communications
Page 7/10 | Showing results 91 - 105 of 145
2013, Vol. 4 No. 2
The purpose of this study was to analyze advertisements in magazines targeting women readers and find the preferred type of appeals advertisers used. This study analyzed 590 advertisements in three women's interest magazines from October 2012 to... Read Article »
2013, Vol. 4 No. 2
The twenty-first century has seen a significant increase in environmental awareness and activism, which has ultimately developed into a pro-environmental trend. Similar to previous societal trends such as cigarette smoking and fashion fads, environmentalism... Read Article »
2013, Vol. 4 No. 2
The reality television genre has been increasingly at the forefront of media and cultural studies and a subject of critique across the disciplines of communications, anthropology and visual studies. While reality television programs have been analyzed... Read Article »
2013, Vol. 4 No. 2
There has been a considerable surge of scholastic inquiry in recent years into understanding the factors responsible for the fluctuating levels of public trust in the American news media. With every election year, the American public continues to... Read Article »
2013, Vol. 4 No. 2
This study examined the impact of the advancement in technology and convenience of social media on the study abroad experience. It tried to determine whether smartphones and their ability to remotely access the Internet on the go positively or negatively... Read Article »
2013, Vol. 4 No. 2
The introduction of Internet Protocol Television (IPTV) into the eSports industry has caused an unprecedented growth in its viewership and community involvement. As uses and gratifications theory suggests, individuals are actively seeking out new... Read Article »
2013, Vol. 4 No. 2
This study sought to explore the college athletic landscape through a Crisis Communications perspective. Using William Benoit’s “Theory of Image Restoration” as a framework, this study employed a case-study approach to analyze... Read Article »
2013, Vol. 4 No. 2
Film authorship has been a topic of debate in film theory since the Cahiers du Cinema critics first birthed auteur theory. Andrew Sarris used this theory to categorize directors based on their level of artistic authorship, solidifying the idea that... Read Article »
2013, Vol. 4 No. 2
Film authorship has been a topic of debate in film theory since the Cahiers du Cinema critics first birthed auteur theory. Andrew Sarris used this theory to categorize directors based on their level of artistic authorship, solidifying the idea that... Read Article »
2013, Vol. 4 No. 1
This is a case study looking at how the legal system is portrayed on prime time network television crime dramas in respect to suspect treatment, the case building process and trial length. Through content analysis, it compared the exaggerations... Read Article »
2013, Vol. 4 No. 1
This article compares the media's framing of five groups in response to a societal catalyst that propelled them into the public and media spotlight: Native Americans during the Indian Wars; women during the suffrage movement; African Americans during... Read Article »
2013, Vol. 4 No. 1
Using a qualitative content analysis and online survey, this research examined how college students perceive and respond to the portrayal of women when exposed to misogynistic lyrics. Based on cultivation theory, this study analyzed the lyrical... Read Article »
2013, Vol. 4 No. 1
Childhood obesity is an important issue facing our country and as a result, public health programs including the Let's Move! campaign have been implemented to prevent this growing epidemic. The Let's Move! campaign released a series of print, TV... Read Article »
2013, Vol. 4 No. 1
Existing in a regulatory gray area as neither a food nor a drug, dietary supplements have fierce controversies over safety and regulation. This regulatory state can create a problem if the persuasion of supplement ads convince consumers to purchase... Read Article »
2013, Vol. 4 No. 1
This study, conducted during a two-week period leading up to the 2012 Presidential Election, analyzed three prime time news broadcasts to determine whether male journalists reported more hard news stories than female journalists throughout a segment... Read Article »
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