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Business & Communications
Page 4/10 | Showing results 46 - 60 of 145
2015, Vol. 6 No. 1
Instagram is a growing social media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts... Read Article »
2015, Vol. 6 No. 1
As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing... Read Article »
2015, Vol. 6 No. 1
This study content analyzed six brands from Unilever and Procter & Gamble, whose advertisements promoted both male-targeted products and female-targeted ones. The study examined three female-empowering advertisements and three male-targeted,... Read Article »
2015, Vol. 6 No. 1
This research paper addressed how technology has changed cultural relationships consumers have with music. The music industry’s business model has undergone substantial change over the last decade, and understanding artists’ cultural... Read Article »
2015, Vol. 6 No. 1
Understanding social media, an integral part of 21st century American life, is more important than ever. On the one-year anniversary of the 2013 Boston Marathon bombings, it is clear that Twitter was a primary source of information for many Americans... Read Article »
2015, Vol. 6 No. 1
To be at the forefront of innovations that push brands forward, marketers and advertisers strive to create seamless experiences amidst the ever-changing landscape of digital and mobile technologies. This research delves into the forward-thinking... Read Article »
2015, Vol. 6 No. 1
Recent technological advancements have had a drastic impact on the way individuals communicate. In this research, previous studies were analyzed, field observations were conducted, and an online survey was administered to determine the level of... Read Article »
2015, Vol. 6 No. 1
This study focused on why the act of taking selfies and posting them to the Internet is a factor leading to an increase in narcissistic and selfish behaviors. This study examined whether the Millennial Generation believes the selfie phenomenon is... Read Article »
2015, Vol. 7 No. 04
The simplistic history of modern journalism commonly disseminated in western classrooms describes literary journalism and its manifestations around the world as traceable back to a single Anglo-American tradition — specifically, the American... Read Article »
2015, Vol. 7 No. 04
Vietnam is becoming an increasingly inviting market for foreign investment. However, working with foreigners and expanding business abroad can be risky for all parties involved. The diversity among business cultures frequently leads to confusion... Read Article »
2015, Vol. 8 No. 2
On August 20, 2013, Al Jazeera America televised its first official broadcast amidst a frenzy of speculation about the Qatari-backed news channel’s viability in the American media market. Scores of media commentators, ranging from reporters... Read Article »
2015, Vol. 7 No. 04
The beginning of any social relationship is often ambiguous (Edelmann, 1985, p. 195). If a social interaction proves to be troublesome, conflict may occur. While conflict is an inevitable facet of life, it is not necessarily a negative phenomenon... Read Article »
2015, Vol. 7 No. 03
Beyond merely claiming to represent 'reality,' reality television shows also inherently operate as “powerful ideological source[s] containing multiple sites of meaning... that help viewers to make sense of their social, political, economic... Read Article »
2015, Vol. 7 No. 03
When politicians attempt to communicate their views in the public forum, the practice can be seen as a perquisite of the democratic process. This can prove to be an ideal environment for public relations, as the industry can identify and clarify... Read Article »
2015, Vol. 7 No. 02
Our contemporary global public sphere is made up of a tiny proportion of the world’s population. Affluent, exclusive, and concerned only with perpetuating its own economic advancement, this contemporary global public sphere is an anachronism... Read Article »
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