Marketing  (tagged articles)

Standardization of International Advertising Strategies: A Content Analysis of Pantene Pro-V

Kailyn Schmidt - With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble to effectively communicate... Keep Reading »

The Burrito Behemoth: Chipotle Mexican Grill and Its Model for Success

Nealay Vasavda - Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of social media and corporate... Keep Reading »

Instagram and Branding: A Case Study of Dunkin' Donuts

Kally A. Lavoie - Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found that Dunkin' Donuts... Keep Reading »

Examining Social Media and Digital Practices Among Southeastern Magazines

Jonathan Black - Recent advancements in digital media have had drastic effects on magazines across the country. This research paper addressed those results by examining the digital and social media practices of four city magazines based in the American Southeast to determine what practices... Keep Reading »

How Luxury Fashion Brands Utilize YouTube to Engage Consumers and Promote Brand Identity

Melissa Hanke - As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing Chanel, Dior, and... Keep Reading »
 
 

The keyword Marketing is tagged in the following 14 articles.

Advertising
2016, Vol. 7 No. 1
Standardization of International Advertising Strategies: A Content Analysis of Pantene Pro-V
By Kailyn Schmidt
Published by Elon Journal of Undergraduate Research in Communications
With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble... Read Article »
Advertising International Advertising Marketing Branding Strategic Communication
Business
2016, Vol. 12 No. 2
The Burrito Behemoth: Chipotle Mexican Grill and Its Model for Success
By Nealay Vasavda
Published by Discussions
Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of... Read Article »
Business Marketing Chipotle Branding Fast Food Food Industry
Marketing
2015, Vol. 6 No. 2
Instagram and Branding: A Case Study of Dunkin' Donuts
By Kally A. Lavoie
Published by Elon Journal of Undergraduate Research in Communications
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found... Read Article »
Instagram Branding Social Media Social Media Marketing Framing Theory Brand Strategy Marketing Dunkin Donuts Food Industry
Digital Journalism
2015, Vol. 6 No. 2
Examining Social Media and Digital Practices Among Southeastern Magazines
By Jonathan Black
Published by Elon Journal of Undergraduate Research in Communications
Recent advancements in digital media have had drastic effects on magazines across the country. This research paper addressed those results by examining the digital and social media practices of four city magazines based in the American Southeast... Read Article »
Social Media Digital Journalism Print Magazines Publishing Industry Advertising Local Marketing
Social Media
2015, Vol. 6 No. 1
How Luxury Fashion Brands Utilize YouTube to Engage Consumers and Promote Brand Identity
By Melissa Hanke
Published by Elon Journal of Undergraduate Research in Communications
As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing... Read Article »
Social Media Marketing Social Media Branding Brand Identity YouTube
Marketing
2015, Vol. 6 No. 1
Faux Activism in Recent Female-Empowering Advertising
By Alyssa Baxter
Published by Elon Journal of Undergraduate Research in Communications
This study content analyzed six brands from Unilever and Procter & Gamble, whose advertisements promoted both male-targeted products and female-targeted ones. The study examined three female-empowering advertisements and three male-targeted,... Read Article »
Marketing Advertising Brand Activism Feminism
Marketing
2015, Vol. 6 No. 1
Analysis of Promising Beacon Technology for Consumers
By Marisa Moody
Published by Elon Journal of Undergraduate Research in Communications
To be at the forefront of innovations that push brands forward, marketers and advertisers strive to create seamless experiences amidst the ever-changing landscape of digital and mobile technologies. This research delves into the forward-thinking... Read Article »
Location-based Marketing Marketing Advertising Beacon Brands Brand Strategy
Marketing
2014, Vol. 5 No. 2
Who You Are Affects What You Buy: The Influence of Consumer Identity on Brand Preferences
By Morgan A. Ilaw
Published by Elon Journal of Undergraduate Research in Communications
This study examined the extent to which individuals used their self-concepts to determine brand preference. It was predicted that individuals would prefer brands with images congruent with their own self-image more than brands’ images inconsistent... Read Article »
Marketing Social Identity Brand Preference Self-Image
Marketing
2014, Vol. 5 No. 2
Humanizing a Brand: Consumer Relationships Through an Anthropomorphic Lens
By Kristen Calabro
Published by Elon Journal of Undergraduate Research in Communications
Brand loyalty develops as an intermixing of self-image and brand image, and anthropomorphized brands succeed when their ideal traits are utilized as brand personality components. To test the relationship between anthropomorphism and ideal traits... Read Article »
Marketing Branding Anthropomorphism Consumer Relationships Brand Development
Marketing
2014, Vol. 5 No. 2
Representations of American Culture in Food Advertisements in Mainstream, Latina, and African-American Magazines
By Laura Van Drie
Published by Elon Journal of Undergraduate Research in Communications
This study analyzed 54 advertisements for food products, grocery stores and restaurants in nine major women’s magazines in order to gain understanding of the values of American ethnic groups. The author divided the magazines by audience (mainstream... Read Article »
Marketing Advertising Food Advertising Women's Magazines Health Food
Sustainability
2013, Vol. 3 No. 1
Soaring to Green Heights: The Current Sustainable Initiatives in the Commercial Airline Industry
By Bretton Weir
Published by Earth Common Journal
The air travel industry is changing. The needs of the environment are being considered and research into ways of improving the industry is being explored. This paper explores the current climate in the commercial airline industry, paying special... Read Article »
Air Travel Sustainabilty Green Initiatives Green Marketing Efficiency Airline Industry
American Media
2011, Vol. 3 No. 07
Women in American Media: A Culture of Misperception
By Taylor M. Chapman
American culture is saturated with messages propagated by mass media. What was originally created for encouraging consumerism is now being promoted to a society that is being consumed by the messages themselves. Mass media is especially harmful... Read Article »
Media Women Feminism Consumer Culture Advertising Marketing
Advertising
2010, Vol. 2 No. 10
Shock Advertising: Theories, Risks, and Outcomes Analyzed Using the Case of Barnardo's
By Catrise P. Noel
Founded in 1867 by Dr. Thomas Barnardo to help "abused, vulnerable, forgotten and neglected children," children's charity Barnardo's now helps over 110,000 children every year (Barnardo's, 2009). Although traditionally advertising has been used... Read Article »
Advertising Shock Advertising Marketing Public Relations Barnardos Semiotics Branding Non-Profit Organizations Poverty
Information Technology
2010, Vol. 2009/2010 No. 1
Surveillence Society: Selling Our Secrets
By Kiel Patrick
Published by Interstate - Journal of International Affairs
As early as 1978 the Henley Center identified that household interactions were becoming increasingly ‘cellular’ rather than ‘nuclear’2; that is increasingly family interaction as a unit was becoming far less regular and more... Read Article »
Information Technology Surveillance Geodemographics Demographics Geotagging Big Data Marketing

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