Branding  (tagged articles)

Standardization of International Advertising Strategies: A Content Analysis of Pantene Pro-V

Kailyn Schmidt - With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble to effectively communicate... Keep Reading »

The Burrito Behemoth: Chipotle Mexican Grill and Its Model for Success

Nealay Vasavda - Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of social media and corporate... Keep Reading »

How YouTube Developed into a Successful Platform for User-Generated Content

Margaret Holland - Since its development, YouTube, the world's third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined how three prominent... Keep Reading »

Instagram and Branding: A Case Study of Dunkin' Donuts

Kally A. Lavoie - Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found that Dunkin' Donuts... Keep Reading »

Instabranding: Shaping the Personalities of the Top Food Brands on Instagram

Kate Ginsberg - Instagram is a growing social media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts of the leading... Keep Reading »
 
 

The keyword Branding is tagged in the following 12 articles.

Advertising
2016, Vol. 7 No. 1
Standardization of International Advertising Strategies: A Content Analysis of Pantene Pro-V
By Kailyn Schmidt
Published by Elon Journal of Undergraduate Research in Communications
With products available in more than 180 countries, Procter & Gamble is one of the largest global advertisers. Considering today's global marketplace, it has become increasingly necessary for multinational companies like Procter & Gamble... Read Article »
Advertising International Advertising Marketing Branding Strategic Communication
Business
2016, Vol. 12 No. 2
The Burrito Behemoth: Chipotle Mexican Grill and Its Model for Success
By Nealay Vasavda
Published by Discussions
Chipotle Mexican Grill has revolutionized the fast food industry. In a short time, the brand has served as inspiration for the growing "fast casual" segment of the food industry and has become an American cultural phenomenon. Through its use of... Read Article »
Business Marketing Chipotle Branding Fast Food Food Industry
2016, Vol. 7 No. 1
How YouTube Developed into a Successful Platform for User-Generated Content
By Margaret Holland
Published by Elon Journal of Undergraduate Research in Communications
Since its development, YouTube, the world's third most popular online destination, has transformed from a video-sharing site into a job opportunity for content creators in both new and mainstream media. Based on content analysis, the study examined... Read Article »
YouTube User-Generated Content Personal Branding Content Creators Viewership Social Networks New Media
Marketing
2015, Vol. 6 No. 2
Instagram and Branding: A Case Study of Dunkin' Donuts
By Kally A. Lavoie
Published by Elon Journal of Undergraduate Research in Communications
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand Branding through framing theory. The study found... Read Article »
Instagram Branding Social Media Social Media Marketing Framing Theory Brand Strategy Marketing Dunkin Donuts Food Industry
Social Media
2015, Vol. 6 No. 1
InstaBranding: Shaping the Personalities of the Top Food Brands on Instagram
By Kate Ginsberg
Published by Elon Journal of Undergraduate Research in Communications
Instagram is a growing social media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts... Read Article »
Social Media Instagram Food Advertising Branding Personification
Social Media
2015, Vol. 6 No. 1
How Luxury Fashion Brands Utilize YouTube to Engage Consumers and Promote Brand Identity
By Melissa Hanke
Published by Elon Journal of Undergraduate Research in Communications
As the world becomes more technologically advanced, the demand for two-way communication between brand and consumer has become stronger. This study tried to develop a relationship between the rise in new media and luxury brands by content analyzing... Read Article »
Social Media Marketing Social Media Branding Brand Identity YouTube
Marketing
2015, Vol. 6 No. 1
The Impact of Technology on Music Stars' Cultural Influence
By Dean Shapero
Published by Elon Journal of Undergraduate Research in Communications
This research paper addressed how technology has changed cultural relationships consumers have with music. The music industry’s business model has undergone substantial change over the last decade, and understanding artists’ cultural... Read Article »
Celebrities Social Media Branding Music Industry Social Influence Twitter Music Culture
Marketing
2014, Vol. 5 No. 2
Humanizing a Brand: Consumer Relationships Through an Anthropomorphic Lens
By Kristen Calabro
Published by Elon Journal of Undergraduate Research in Communications
Brand loyalty develops as an intermixing of self-image and brand image, and anthropomorphized brands succeed when their ideal traits are utilized as brand personality components. To test the relationship between anthropomorphism and ideal traits... Read Article »
Marketing Branding Anthropomorphism Consumer Relationships Brand Development
Advertising
2014, Vol. 5 No. 1
Brand Identities and Portrayal of Minority Groups in 2013 Super Bowl Automobile Advertisements
By Baron Smith
Published by Elon Journal of Undergraduate Research in Communications
The fact that brands have unique identities and personalities is well known and researched. However, the extent to which a brand’s personality or identity manifest itself in advertising is less known. This study examined how brand identities... Read Article »
Advertising Branding Superbowl
Personal Branding
2013, Vol. 4 No. 2
Pay for Play: Analysis of the Image Restoration Strategies of High Profile College Athletes
By Jacob H. Selzer
Published by Elon Journal of Undergraduate Research in Communications
This study sought to explore the college athletic landscape through a Crisis Communications perspective. Using William Benoit’s “Theory of Image Restoration” as a framework, this study employed a case-study approach to analyze... Read Article »
Image Restoration Student Athletes Athletics Sports Personal Branding
Advertising
2010, Vol. 2 No. 10
Shock Advertising: Theories, Risks, and Outcomes Analyzed Using the Case of Barnardo's
By Catrise P. Noel
Founded in 1867 by Dr. Thomas Barnardo to help "abused, vulnerable, forgotten and neglected children," children's charity Barnardo's now helps over 110,000 children every year (Barnardo's, 2009). Although traditionally advertising has been used... Read Article »
Advertising Shock Advertising Marketing Public Relations Barnardos Semiotics Branding Non-Profit Organizations Poverty
Social Networking
2010, Vol. 2 No. 06
Social Networking: Protecting Your Information and Personal Brand
By Joe E
The Internet is a necessity in Americans’ lives and something that many access often throughout the day. Over 80% of students use one or more social networks and more than half log in at least once a day (Peluchette, 2008). The Internet &ldquo... Read Article »
Social Networking Personal Branding Online Safety Cyber Security Personal Brand The Internet

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