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Business & Communications
Page 5/10 | Showing results 61 - 75 of 145
2015, Vol. 7 No. 02
Early in 2007, a junior senator with a thin legislative résumé but an inspiring background in community organizing approached a Facebook executive during the site’s period of exponential growth. That senator, later known as our... Read Article »
2015, Vol. 7 No. 02
Much has been said in regards to Barack Obama’s revolutionary use of technology during both his 2008 and 2012 campaigns for President of the United States. Yet, during his administration, that groundbreaking tactic suddenly disappeared. In... Read Article »
2014, Vol. 6 No. 12
“I didn't get sent here to be elected Prom King.” Chris Christie peppered this signature mantra in many of his 2009 stump speeches, emphasizing that principle, not popularity, would help him lead New Jersey. These kinds of sweeping,... Read Article »
2014, Vol. 5 No. 2
This study examined the extent to which individuals used their self-concepts to determine brand preference. It was predicted that individuals would prefer brands with images congruent with their own self-image more than brands’ images inconsistent... Read Article »
2014, Vol. 5 No. 2
Brand loyalty develops as an intermixing of self-image and brand image, and anthropomorphized brands succeed when their ideal traits are utilized as brand personality components. To test the relationship between anthropomorphism and ideal traits... Read Article »
2014, Vol. 5 No. 2
This study analyzed 54 advertisements for food products, grocery stores and restaurants in nine major women’s magazines in order to gain understanding of the values of American ethnic groups. The author divided the magazines by audience (mainstream... Read Article »
2014, Vol. 5 No. 2
As web-based technologies continue to advance, marketers and advertisers are pairing up traditional advertising with new web-based techniques to create innovative ways to communicate messages. This study analyzed Interactive Graphic Novels (IGNs... Read Article »
2014, Vol. 5 No. 2
This paper explores the relationship between Christian leaders and Twitter. Twitter’s founding resulted in an outburst in the use of the social media platform. Christian leaders quickly caught on, and today they use Twitter for a number of... Read Article »
2014, Vol. 5 No. 2
This research examined poverty stereotypes in Appalachia that were portrayed in a national newspaper, The New York Times, and a local newspaper, The Mountain Eagle in Whitesburg, Kentucky. The study looks at framing through narrative and content... Read Article »
2014, Vol. 5 No. 1
This study interviewed journalists across the United States in 2013 to find out how online and mobile technologies have changed television journalism in the past decade and what new technologies and trends they expect in the future. Interviews with... Read Article »
2014, Vol. 5 No. 1
While commercial businesses utilize guerrilla advertising regularly nowadays, the practice has crossed over into non-commercial territory: the public health industry. The purpose of this study is to assess the perceived efficacy of guerrilla advertising... Read Article »
2014, Vol. 5 No. 1
The fact that brands have unique identities and personalities is well known and researched. However, the extent to which a brand’s personality or identity manifest itself in advertising is less known. This study examined how brand identities... Read Article »
2014, Vol. 5 No. 1
This study sought to take the pulse on the modern Israeli-Palestinian conflict by analyzing primary sources from online Palestinian news organizations. Thirty articles were selected including editorials, opinion and news analysis pieces. The author... Read Article »
2014, Vol. 5 No. 1
This paper examined the different Twitter strategies used by each of two NFL and NBA teams. The study examined the New York Jets, New York Giants, New York Knicks, and the Brooklyn Nets to analyze the tweets these organizations posted starting one... Read Article »
2014, Vol. 5 No. 1
Can Twitter be used in marketing an artist’s music during award shows? To answer this question, the author examined four artists at the 2013 MTV VMAs—Robin Thicke, Justin Timberlake, Drake, and Kanye West--who experienced a peak of references... Read Article »
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