Communications  (tagged articles)

Evaluating the Internal Communications of the Triangle's "Best Places to Work"

Kristen DeMaria - Fun. Creative. Engaging. These adjectives may come to mind when thinking of the best places to work. But what makes a company culture successful? This study evaluated internal communications in companies deemed "Best Places to Work" by the Triangle Business Journal... Keep Reading »

An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell

MaryClaire Schulz - In 2014, Greenpeace launched an attack on a 50-year brand partnership between Danish toy company LEGO and Royal Dutch Shell, an oil and gas corporation. Through the analysis of Greenpeace's campaign and LEGO's responses over a three-month period, this case study examined... Keep Reading »

A Framework for Internal Corporate Communications

Alexander E. Hopkins - Public relations is a growing field in the United States (Botan, 1992, p. 149). This growth can be partially explained by the fact that public relations is an exercise in power (Curtin & Gaither, 2007, p. 235; Walker, 2006, p. 401). Throughout the world, messages... Keep Reading »

Media Discourse During the Financial Crisis: An Inquiry into the Nature of the Contemporary "Fourth Estate"

Shaun Docherty - The concept of a “fourth estate” was first articulated by John Declare, editor of The Times in an article published in 1853. He believed the press had a crucial role to play in British society’s transformation into a representative liberal democracy... Keep Reading »

Corporate Use of Environmental Marketplace Advocacy: A Case Study of GE's 'Ecomagination' Campaign

Kristi Lee Jacobsen - This study explored the concept of marketplace advocacy within the context of General Electric's "Ecomagination" environmental campaign. The study looked at what makes marketplace advocacy campaigns successful, how these campaigns are used to conceal environmental... Keep Reading »
 
 

The keyword Communications is tagged in the following 5 articles.

Corporate Communications
2016, Vol. 7 No. 1
Evaluating the Internal Communications of the Triangle's "Best Places to Work"
By Kristen DeMaria
Published by Elon Journal of Undergraduate Research in Communications
Fun. Creative. Engaging. These adjectives may come to mind when thinking of the best places to work. But what makes a company culture successful? This study evaluated internal Communications in companies deemed "Best Places to Work" by the Triangle... Read Article »
Internal Communications Job Satisfaction Corporate Culture Open Feedback Employee Participation Corporate Communications Workplace
Crisis Communications
2016, Vol. 7 No. 1
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell
By MaryClaire Schulz
Published by Elon Journal of Undergraduate Research in Communications
In 2014, Greenpeace launched an attack on a 50-year brand partnership between Danish toy company LEGO and Royal Dutch Shell, an oil and gas corporation. Through the analysis of Greenpeace's campaign and LEGO's responses over a three-month period... Read Article »
Brand Partnerships Crisis Communications Stakeholder Relations Viral Media Non-governmental Organizations LEGO
Public Relations
2015, Vol. 7 No. 09
A Framework for Internal Corporate Communications
By Alexander E. Hopkins
Public relations is a growing field in the United States (Botan, 1992, p. 149). This growth can be partially explained by the fact that public relations is an exercise in power (Curtin & Gaither, 2007, p. 235; Walker, 2006, p. 401). Throughout... Read Article »
Public Relations Internal Communications Business Communication Corporate Communications Human Resources Organizational Culture
Mass Communication
2015, Vol. 7 No. 06
Media Discourse During the Financial Crisis: An Inquiry into the Nature of the Contemporary "Fourth Estate"
By Shaun Docherty
The concept of a “fourth estate” was first articulated by John Declare, editor of The Times in an article published in 1853. He believed the press had a crucial role to play in British society’s transformation into a representative... Read Article »
Political Economy Communications Financial Crisis Mass Communication News Media Neoliberalism Democracy
Environmental Communications
2012, Vol. 3 No. 2
Corporate Use of Environmental Marketplace Advocacy: A Case Study of GE's 'Ecomagination' Campaign
By Kristi Lee Jacobsen
Published by Elon Journal of Undergraduate Research in Communications
This study explored the concept of marketplace advocacy within the context of General Electric's "Ecomagination" environmental campaign. The study looked at what makes marketplace advocacy campaigns successful, how these campaigns are used to conceal... Read Article »
Marketplace Advocacy Environmental Communications General Electric Corporate Communications Advocacy

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